| By actively involving in finding solutions to their problems. 
 By growing profitably, By steering and controlling our activities with excellence.
 
 
 By capitalizing on our technical and marketing strength on a sustained basis.
 
 | Engagement - through understanding and responding to our customers needs. Excellence - through expertise, efficiency and sound decision-making in all  we do. Integrity - through uncompromising commitment to transparency and  ethical principles. |